The Susquehanna Chorale has concluded its most successful #GivingTuesday campaign to date.
Dozens of supporters contributed more than $3,000 over the course of the day on November 29 to a matching funds campaign which generated a total of $6,985.26 for the Chorale.
"We're very grateful for the response," said Susquehanna Chorale Director of Marketing Barry Kroeker. "Our anonymous donor's matching gift pledge was very helpful in motivating giving by our faithful audience."
According to vox.com, Giving Tuesday — the first Tuesday after Thanksgiving and the internationally recognized day for a focus on charitable giving — began in 2012 with a donations drive by the 92nd Street Y in New York.
At launch, Giving Tuesday was just an idea, some publicity, a social media hashtag, and a package of advice and branding for organizations anywhere that wanted to participate. The 92nd Street Y developed the hashtag, marketing advice, and resources, and released them all for any nonprofit to use.
Since then, the idea has gone viral, and last year $2.7 billion was generated for charities in the United States alone.