• marketing24968

#GivingTuesday — November 29

The Susquehanna Chorale is encouraging its supporters to consider a charitable donation to the Chorale on Giving Tuesday — November 29.

Visit our donations page at https://www.susquehannachorale.org/giving-tuesday and your donation will be matched dollar for dollar by an anonymous donor!

According to vox.com, Giving Tuesday — the first Tuesday after Thanksgiving and the internationally recognized day for a focus on charitable giving — began in 2012 with a donations drive by the 92nd Street Y in New York.

At launch, Giving Tuesday was just an idea, some publicity, a social media hashtag, and a package of advice and branding for organizations anywhere that wanted to participate. The 92nd Street Y developed the hashtag, marketing advice, and resources, and released them all for any nonprofit to use.

Since then, the idea has gone viral, and last year $2.7 billion was generated for charities in the United States alone.